Real estate brokerage and technology start up, Yoreevo, was seeking help ideating and executing an anthem video to reinforce their brand identity and connect with their audience on a deeper level. The goal was simple: introduce and establish Yoreevo as an industry leader in an approachable and authoritative way — mirroring the Yoreevo brand itself.
As a New Yorker at heart (I’ve lived in Brooklyn for 14+ years), crafting the script to highlight Yoreevo’s ease of use was easy. The pacing of the video — like New York — is lively and upbeat, while simple but easily recognizable imagery anchors us in the greatest city in the world.
How do you visualize hearing loss?
That’s the question biotechnology startup, Frequency Therapeutics, needed help answering as they built out their branding and marketing materials. The goal of the animation was twofold: to introduce the concept of high frequency hearing loss, but also to give the viewer an opportunity to not only visualize biological effects happening within the body in an abstract yet scientifically accurate way, but to help them actually feel what it is like to live with a condition that affects 15% of the American population.
Nominated for MM+M Awards 2021 Achievement in Video.
what is high frequency hearing loss?
overheard at frequency
podcast
Overheard at Frequency is an interview style podcast exploring issues surrounding hearing loss and the unmet needs of the patient community. Each episode is created with user accessibility in mind, including visual, audio, and text based components.
As a founding member of the Webby Award winning The Explainer Studio at Vox Media, I have always had a passion for breaking down complex topics and ideas into abstract, easy to understand visuals.
Over four years, what started as a scrappy team of three flourished into a fully functional production machine, bringing Vox.com’s signature explainer style to the world of branded content. Blending research, creativity and humanity, we created videos that are thorough, factual, and visually stimulating — helping the audience understand a brand’s product, its technologies, its worldview, and its cultural impact. Below is a small sample of the dozens of original videos created with 100+ major brands including 3M, AT&T, Zelle, Starbucks, Spotify, Google, Slack, Microsoft, and more.
3M: The Science of Silence, Explained
In 2018, New York Times columnist David Brooks founded Weave: The Social Fabric Project at the Aspen Institute to address the crisis of broken social trust that was dividing the nation along socio-economic and political lines. The project aims to turn Americans into a nation of weavers, spreading connection, love, and belonging.
We traveled to towns and cities across the country to understand how people in different communities were working to move from a culture of isolation to one of connection, meeting a countless number of inspiring people. Nearly impossible to narrow down, we somehow chose five stories to be featured in a short documentary series. The Weave project continues today, combining in-person gatherings with online tools and spaces with the goal of reaching 10 million people over the next decade.
bruce stockport, oh
ASIAHA Englewood, il
Domestika — the world’s largest online community for professionals learning and developing new creative skills — was expanding operations into North America, and needed help creating marketing materials to promote their new subscription service, Domestika Plus. Part of a global campaign, we created a master animation that featured a variety of voice talent with a range of accents and languages that represented Domestika’s global user base. Yours truly was the chosen voice for North America.
The Covid-19 pandemic devastated the world; isolating ourselves from others only widened the rifts in an ever divided nation. When the vaccine was first released, there was naturally some reluctance to embrace it — the government’s handling of the pandemic up to that point hadn’t inspired much confidence. Leaning into the new concept of remote work, The California Endowment began working with creators across America to make engaging content that would cut through the noise to promote the importance of social distancing, wearing a mask, and to encourage people to #RollUpYourSleeve and get vaccinated.
phone, keys, wallet, mask!!
Teaming up with Rise Up As 1 California (a group of wildly talented California teenagers), who provided two completely original tracks, we animated these social-first, snackable videos to promote #MaskUpCalifornia.
Can you market a product that doesn’t exist yet?
Of course you can. And we did.
Finis wanted to create social buzz for their new Smart Goggles — an in-goggle display and activity tracker that gives real-time feedback on your swim — before the product had officially shipped. With the help of pre-existing footage and a handy .obj file of the products’ inner workings and design, we were able to craft a slate of videos and .gifs for social, a small sample below.
Thanks for scrolling this far! If you like what you see or want to work together, I’d love to hear from you!